How to use Search Engine Copywriting techniques to improve your Search Engine Rankings.

Steps

1. Create a site that is focused on the end user. So many SEO's spend too much time creating a navigation that is to please the Search Engine Spiders that they forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can find it fast.
2. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map, however, it will do wonders for those who know what site maps do, and the Search Engines will like it as well.
3. Think outside of the box. Don't just focus on your main keywords. For Example, if you are a realtor in a particular area, don’t just optimize your site for “real estate." Optimize your site for dentist, florist, movie theaters- I think you get the idea. Before you decide which keywords to target, you'll want to do a lot of keyword research. Throw natural listings in there as well. You would be amazed how many unique visitors will come through to your site when outside of the box thinking occurs.
4. Get as many people to talk about your site as possible. How do you do this? Create a "how to" or something that will benefit your target market. The best way to get good links to your site is to create world class Search Engine Content- write about 225-300 words of copy for each keyword and plant it on your site each day. Grow, grow, and grow. Make it as natural as possible and the Search Engines will reward you will a first page ranking.
5. Once you built a good site with great SEO content, your site will continue to perform. Always add new pages of content to your site and you will see miracles occur.

Tips

• If you have over 30 keywords that mean business to you, then you might want to hire a Professional Search Engine Copywriting firm or outsource it to freelancers.

Warnings

• If you are going to use freelancers beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN.

We have noticed over the past few days, that although content on a site is very important, time is also a factor.  The more recent your article is on your site, the better it gets picked up.  Just wanted to share that one with everyone.

Webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots.

When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled.

Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches.

Steps

1. Retrieve necessary tools: You will need to have a can of compressed air or a small air compressor, plus a screwdriver if you must remove screws to open your machine. A small vacuum might come in handy for cleaning up the mess you make around the computer, but should never be used inside it. Wearing a dust mask is optional, but can save you a bit of sneezing if your machine is over due for cleaning.
2. Shut down your machine: Turn off your computer and any surge protectors or alternate power sources it may be connected to. Most computers also have a "master power switch" on the back. Although the majority of users simply leave this switch on, flip it to the off position for extra safety.
3. Disconnect all peripherals: After your machine is shut down, unplug all cables connecting it to external components and power sources. DO NOT LEAVE ANY CABLES CONNECTED TO YOUR COMPUTER WHILE YOU CLEAN IT, ESPECIALLY POWER AND MONITOR CORDS.
4. Move to a suitable work area: If you have not cleaned your computer in a while (or ever), it would be a good idea to move to a suitable workspace. While you can clean your computer where it sits, this usually isn't ideal. Despite what you might assume, the job can be very messy and you'll want to work somewhere where you can adequately ventilate dust.
5. Open your machine: Once you have a suitable workplace, open your computer. This will vary greatly depending on your machine. If you have a users manual, consulting it would be a good idea. Most machines have screws holding a side panel down. After removing these, you can then slip the side off your machine.
6. Prepare to clean: After opening the computer, get your can of compressed air, or ready your air compressor. Additionally, you might want to wear a dusk mask. Never touch the inside of your computer unless it is absolutely necessary. You may discharge a static shock to vital internal components and damage them. If you must touch the inside of your machine, discharge any static by tapping your finger to the computers metal case before unplugging it.
7. Begin dusting: Use your compressed air to blow out the inside of the your machine. It is usually a good idea to start on the upper region of the computer, then work your way down. In this manner you can sweep out all the dust that settles on lower components in one run. Do not worry if you cause the blades of internal fans to spin. This is expected and it is important to keep these components clean. Be thorough, but do not press on cords or components. Also keep your air source a moderate distance from the component you're working on.
8. Clean up your work space: The initial run will churn up a lot of particulates. Depending on your workspace, you may need to get a small vacuum and clean the area around the computer. Do not use a vacuum on the inside of the computer. You might want to consider leaving your machine open while you do this. Airborne dust inside the computer will begin to settle and you can make your effort exceptionally productive if you make a second run.
9. Close your machine: After you've finished dusting, replace the side of your machine and any screws. Once the machine is tightly shut, return it to its usual spot and reattach the power cord and other cables. (You might consider cleaning this entire area to remove excess materials that can contribute to dust intake.) If you flipped the master power switch on the back of your machine off, be sure to turn it on again or your machine will not start.

Tips

• Wearing a dust mask can save your a good deal of irritation and sneezing, especially if you have breathing or lung conditions.
• Cleaning your machine outside can save you a lot of clean-up, IF you can ensure a stable and clean spot. An open garage and clean work table would be an excellent cleaning environment. However, be sure that there are no extraneous materials (wood chips or twigs) that can enter your machine. Articles such as this can cause major damage.

Warnings

• Never use a feather duster, Swiffer-type product, or vacuum side your computer. Such tools can generate static charges which have the ability to fry internal components.
• Blowing on the inside of your computer is not recommended. This does very little and you run the risk of accidentally spitting on internal components. You might also churn dust up into your face.
• Never touch internal components. It is not necessary to touch anything inside your computer while cleaning it. The less contact you make the better.
• Although the process above is very safe, dusting can still lead to anomalous errors. While rare, dusting can sometimes cause just the wrong particle to settle in just the wrong place. However, the benefits of cleaning out your computer far outweigh the risks. In addition, NOT cleaning your computer can eventually lead to overheating and component failure.

Things You'll Need

• Canister of compressed air or small air compressor.
• Suitable workspace with adequate ventilation for dust.
• Screw driver and any other tools necessary to open your computer. This will vary according to the machine you have. Some computers do not need to be unscrewed to open.